At Co-operative Energy, we’re committed to creating a more sustainable future for everyone – and we’re not alone! There are an increasing number of businesses working to make the world a better place.
As part of our Green Tech Heroes series, we wanted to shine a light on some of these exciting organisations and their innovative products and services. We also wanted to find out how they feel about the UK’s green tech market, as well as what the future holds.
Kelda Technology is the pioneer of water-in-air shower products that halve water usage and water heating costs through patented shower technology. We had a chat with Adrian Mosley, Kelda Technology’s Head of Marketing, about the UK’s growing green technology industry and what the future holds.
What does Kelda Technology aim to achieve?
“Our goal is to protect scarce water resources through innovative shower technology. Around 1.2 billion people, or almost one-fifth of the world's population, live in areas of water scarcity, and 500 million people are approaching this situation. Another 1.6 billion people, or almost one quarter of the world's population, face economic water shortage. Our shower solution uses 50% less water and water heating energy. This protects our environment and reduces the impact had by large-scale institutions and operators such as gyms, leisure centres, hospitals and serviced accommodation providers.”
What do you think is hindering green technology adoption in the UK?
“Most corporate purchasing decisions are motivated by the bottom line or legislation - in both cases, we're starting to see some traction. Some eco-friendly products have previously had an air of snake oil around them, promising much, but sometimes failing to deliver. Increasingly, green technology is living up to its hype - Tesla as one example - and the UK government is taking positive action to encourage or even force businesses to act in an environmentally responsible manner.”
What do you think the future holds for the green technology landscape in the UK?
“The green technology sector is an exciting space to be in just now, with some super exciting brands launching in recent years. Alongside companies like Kelda, other British innovators include Energy Egg, Propelair and Demand Logic and there's no shortage of home grown innovation, solving UK problems and those further afield too.”