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Green Tech Heroes: POD Point

Posted on 19 December 2016

At Co-operative Energy, we’re committed to creating a more sustainable future for everyone – and we’re not alone! There are an increasing number of businesses working to make the world a better place.

As part of our Green Tech Heroes series, we wanted to shine a light on some of these exciting organisations and their innovative products and services. We also wanted to find out how they feel about the UK’s green tech market, as well as what the future holds.

Our first Green Tech Hero is POD Point, the UK’s leading provider of electric car charging solutions. We spoke with POD Point’s Growth Manager, Daniel Kaplansky, about the UK’s growing green technology industry.

pod point

What does POD point aim to achieve?

“POD Point’s vision is to create a world where our travel doesn’t damage the Earth. That means supporting and accelerating the shift towards electric transport in the UK and abroad. We aim to do that by installing charging points everywhere EV (electric vehicle) drivers park for an hour or more. For businesses and organisations, this also means providing intelligent software and mobile apps to help them manage their charging networks.

“In the home charge market, we work with numerous car manufacturers to make sure their customers get a charging point installed in their home as soon as they buy their car. In the commercial market, we work with workplaces, supermarkets, hotels, retail parks, gyms, property developers, councils and many others to ensure our public network is continuously expanding. So far, we’ve shipped nearly 30,000 charging stations across the UK and Norway.”

What do you think is hindering green technology adoption in the UK?

“The range and price of electric car batteries is said to be the main reason holding the EV industry back from further adoption. Consumers have stated that electric cars are too expensive and only have a 100-mile range on a full charge. The range aspect is a misconception seeing as your car is parked for 95% of its life (when it could be charging). And with battery technology improving day by day, we are now seeing affordable mass market electric cars with a range of 200+ miles. For example, the Renault Zoe launched in 2013 with a range of 130 miles. The new 2016 Renault Zoe model now features a range of 250 miles per charge.

“At POD Point we believe that adoption will take off when multiple mass market electric cars cost around £20,000 and have at least 200 miles’ range. We think this shift will start in the next 12 months.”

What do you think the future holds for the green technology landscape in the UK?

“In the context of electric cars, there are currently about 70,000 plug-in electric cars in the UK. According to projections released by the UK Department for Transport, we’re forecasting that figure to surpass 500,000 vehicles by 2020. There is no doubt that the EV revolution is on its way.

“This is due in majority to EU emission regulations which are encouraging car manufacturers to invest heavily in rolling out plug-in hybrid and full electric models. For example, all the top 10 car manufacturers in the world already have or are releasing at least one plug-in model this year. VW, for example, is investing £9bn in electric and other new technologies. BMW already has 6 plug-in and electric models in their portfolio with plans to release at least one plug-in hybrid in every product family.

“At POD Point, we predict that more than 75% of vehicles on UK roads will have a plug before 2030. This shift in the way we travel must happen alongside changes in how we generate enough clean electricity to charge these vehicles, how we store the excess energy and how we manage the load on the grid during peak periods.”

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